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First lesson. If you are going to commit to a sprint, commit to it. Yesterday we did try to attempt what was ultimately impossible, as a way of stress-testing our Strategy Sprint offering. It turns out that you cannot do the sprint remotely, whilst popping in and out of client meetings. It simply cannot be done. Like the first day of the Ashes, the first attempt at Day 2 was a washout. The second attempt was another story entirely.  Today, we started to look at our users. Or our potential users of the Mobility Lab services. We started off by brainstorming all of them. In the end, we came up with a list approaching 20 of them, Clearly that was far too many. So let's narrow that down to 3. After much debate, we got those 3 identified as:
The rest of the day was spent fleshing out a number of aspects of those users that are critical to the success of the sprint. These include specifying what these needs are, how they are being met and by whom, what needs are not being met, and how they are likely to change in the future. Oh, and trying to source evidence for all of this quickly. This is far harder than it seems. For many needs, these have been identified through chance conversations and in meetings, so evidence is hard to source. Luckily, we had a few people who we could speak to today, so we did. Thank you to everyone who spared 10 minutes of their time today to check our work. The final thing was the debate on what to include and what not to include. Over each user we debated and argued over every point, every sentence, every full stop and comma. So much so that by 4:30pm we realised that we had not written much. So in a 30 minute frenzy, we created some profiles. Again, we would love your comments on what we have produced. Have we got the needs right? Are there suppliers who meet these needs that we are missing? Have we chosen the right users? All comments are welcome!
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